COMPREHENSIVE UNDERSTANDING OF ARTIFICIAL INTELLIGENCE (AI) INFLUENCED MUSIC PRODUCTION OF MARS PEKAKOTA 2024

Abstract

This study explores the role of Artificial Intelligence (AI) in the field of music production within the creative industry. It discusses the role of AI and its influence on the development of the music production for Mars Pekakota 2024. This research is derived from an empirical study utilizing a qualitative approach to gain a deeper understanding of the impact of AI on music production, supplemented by literature review for further analysis. Data sources were obtained from observations and interviews regarding the production process of Mars Pekakota 2024 using AI. The object of this research is the Mars Pekakota 2024 project. Media aesthetics theory is used for further analysis of the research object. The findings indicate that AI has a significant impact on the development and advancement of music production, as its presence offers alternatives that reduce both time and production costs. However, this study highlights the limitations and the lack of human interaction in the creative process when utilizing AI.