THE EFFECT OF WORKLOAD AND BURNOUT ON EMPLOYEE PERFORMANCE ALFAMIDI IN MEDAN CITY

Abstract

This study aims to analyze the effect of workload and burnout on the performance of Alfamidi employees in Medan City. The increasing demands of the modern retail industry place significant pressure on frontline employees, potentially leading to excessive workloads and emotional exhaustion (burnout) that negatively affect job performance. This research employed a quantitative approach with an associative design. Data were collected from 100 Alfamidi employees in Medan City using purposive sampling technique. Research instruments included validated questionnaires measuring workload, burnout, and employee performance. Data analysis utilized multiple linear regression with the assistance of SPSS version 25. The results revealed that workload has a significant negative effect on employee performance (β = -0.312, p < 0.05), burnout has a significant negative effect on employee performance (β = -0.278, p < 0.05), and simultaneously, workload and burnout together significantly affect employee performance (F = 24.67, p < 0.01) with an R² value of 0.489, meaning these two variables explain 48.9% of the variance in employee performance. These findings underscore the importance of workload management and burnout prevention strategies in improving employee productivity in the retail sector.