ANALYSIS OF THE EFFECT OF VISUAL MERCHANDISING AND SALES PROMOTION ON CONSUMER IMPULSE BUYING AT SUN PLAZA MALL MEDAN. ICOERESS [Internet]. 2026 Jun. 28 [cited 2026 Sep. 29];2(2):706-11. Available from: https://icoeress.pasca.uinjambi.ac.id/index.php/icoeress/article/view/176