THE INFLUENCE OF BRAND AWARENESS AND PERCEIVED QUALITY ON IQOS PRODUCT PURCHASE DECISIONS IN MEDAN CITY. ICOERESS, [S. l.], v. 2, n. 2, p. 712–720, 2026. Disponível em: https://icoeress.pasca.uinjambi.ac.id/index.php/icoeress/article/view/177.. Acesso em: 9 nov. 2026.