ANALYSIS OF THE EFFECT OF VISUAL MERCHANDISING AND SALES PROMOTION ON CONSUMER IMPULSE BUYING AT SUN PLAZA MALL MEDAN. ICOERESS, [S. l.], v. 2, n. 2, p. 706–711, 2026. Disponível em: https://icoeress.pasca.uinjambi.ac.id/index.php/icoeress/article/view/176.. Acesso em: 26 sep. 2026.